Creating a Killer Facebook Ad Campaign for Your Business

9/1/2017 (Permalink)

Marketing on Facebook doesn't have to be confusing and intimidating. Here are some things to consider when developing your Facebook Ad campaign, a simple and straightforward strategy that will expose your message to your ideal market and present a relevant message that drives prospects to take action:

1. Target your audience. Identify your ideal client, find people who had had “liked” groups related to the subject, target a specific ZIP code or individuals who fall between certain ages. Facebook allows you to filter these and more demographics.
2. The ideal budget. Facebook allows you to start your campaign budget at $5. As you progress, so can your investment.
3. The perfect Facebook Ad. What should it look like?
   • Don't mention pricing. Studies show that ads without price have 10% higher conversion rates.
   • Add a face to the ad.
   • Choose images that show the desired result of your clients, where they will be after your work.
   • Test Red vs. Blue. Studies also show ads with red and blue have 20% higher conversion and click-through rates.
   • Use a "call to action" button, such as "Apply Now."
4. Where should the clicks go? You do not want to send your prospects to the home page of your website. Direct your traffic to a landing page where they can download a report, where the only action they can take is the next step in the process.

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